Grubhub

Powering Grubhub’s national campus dining launch.

Brief

The task was to merge the user base from Tapingo over to the new Grubhub Campus Dining platform. The goal was to harness the fun and exciting brand experience from our Tapingo Food Characters and implement them in Grubhub’s stylings.

Deliverables

  • Strategy

  • Design

  • Copy

We gave the Tapingo food characters a goodbye gradtuation.

And brought them into the real world, now working for grubhub.

And the rollout of Grubhub’s Campus Dining began.

After a series of cobranded collatoral and announcements, I made the full transition to Grubhub Campus Dining.

The goal was harness that same whimsicality through copy and design that my food characters once conveyed. I utilized Grubhub’s set of food drawings and designed them into this larger than life design strategy. It was playful, fun, and felt familiar to our Tapingo users, while adhering to the GH brand.