Z Gummies

Digitally designing sleep gummies.

Brief

Meet Z’s, the naturally powered, CBD sleep gummy. They needed a fully built out product from packaging, to brand, to the website and copy. I tackled the entire build from start to finish, unveiling a brand that put consumers right to sleep.

Deliverables

  • Branding

  • Packaging

  • Copy

  • Design

  • Web Design

  • Naming

100% digitally rendered gummies. 100% pixel juice.

Sometimes you need to get the site up before photography and product comes in. That means digitally producing everything from scratch. For Z’s I had to handle exactly that.

The gummies and packaging are 100% digitally rendered. The goal was to gauge preorder interest before committing to the full run and investment on packaging and product. The result? A beautiful brand that looks real, but is purely digital magic.

Building the website

from copy to design.